ABSTRAK
PUJI RAHAYU. NIM 2018116235. Pengaruh Insentif dan Budaya Organisasi Terhadap
Kinerja Karyawan di PT Beauty World Indonesia. Dibawah bimbingan Ibu Titin Astuti,
SE, M.Si.
Persaingan industri bisnis kecantikan dan perawatan kulit di Indonesia kian
meningkat. Perusahaan harus memiliki sumber daya manusia yang energik dan
kreatif. PT Beauty World Indonesia merupakan perusahaan yang bergerak di
bidang retail kosmetik dan alat-alat kecantikan. Berdasarkan angka kehadiran
karyawan yang belum sesuai dengan target yang diharapkan perusahaan, patut
diduga penurunan kinerja karyawan disebabkan oleh insentif dan budaya
organisasi. Tujuan dari penelitian ini adalah untuk mengetahui insentif dan
budaya organisasi pada Beauty World serta mengetahui pengaruh insentif dan
budaya organisasi terhadap kinerja karyawan Beauty World. Metode penelitian
yang digunakan yaitu metode deskriptif kuantitatif, dengan populasi karyawan
berjumlah 50 orang. Teknik pengolahan datanya menggunakan kuesioner skala
likert. Teknik analisis statistik yang digunakan adalah regresi linier berganda
dengan menggunakan aplikasi SPSS. Untuk mengetahui pengaruh insentif dan
budaya organisasi secara parsial dan simultan terhadap kinerja karyawan di PT.
Beauty World Indonesia. Berdasarkan hasil penelitian diperoleh hasil insentif dan
budaya organisasi secara parsial dan silmultan tidak berpengaruh terhadap kinerja
karyawan di PT. Beauty World Indonesia.
Kata Kunci: Budaya organisasi, insentif, kinerja karyawan.
ABSTRACT
PUJI RAHAYU. NIM 2018116235. The Effect of Incentives and Organisational Culture
on Employee Performance at PT Beauty World Indonesia. Under the guidance of Mrs
Titin Astuti, SE, M.Si.
Competition in the beauty and skin care business industry in Indonesia is increasing.
Companies must have energetic and creative human resources. PT Beauty World
Indonesia is a company engaged in retailing cosmetics and beauty tools. Based on the
employee attendance rate that has not been in accordance with the company's expected
target, it is suspected that the decline in employee performance is caused by incentives
and organisational culture. The purpose of this study was to determine the incentives and
organisational culture at Beauty World and to determine the effect of incentives and
organisational culture on the performance of Beauty World employees. The research
method used is quantitative descriptive method, with a population of 50 employees. The
data processing technique used a Likert scale questionnaire. The statistical analysis
technique used is multiple linear regression using the SPSS application. To determine the
effect of incentives and organisational culture partially and simultaneously on employee
performance at PT Beauty World Indonesia. Based on the results of the study, it was
found that incentives and organisational culture partially and simultaneously had no effect
on employee performance at PT Beauty World Indonesia.
Keywords: Organisational culture, incentives, employee performance.
